BULLSEYE CHERRY PICKED TO JOIN THE STW GROUP

12 December 2011 l Sydney

Today Bullseye and STW are announcing that STW has gained a 51% majority position in Bullseye, one of Australia’s leading independent integrated digital marketing and technology services businesses, with the largest integrated digital production facility in Indonesia.

Co-founded by Jim McKerlie and Jason Davey in 2000, Bullseye has a team today of more than 100 around Australia and in Indonesia. Clients include Austrade, Blackmores, Lend Lease, Goodman Fielder, Westpac, Bupa and Roche.

Bullseye’s Executive Chairman Jim McKerlie said, “We have been pursued for many years by large communications groups but STW was clearly the best for us. We will retain our unique ‘Bullseye Way’ of servicing clients and we plug into the wealth of expertise and experience of a diversified communication group. We saw the road to Asia several years ago and we plan to travel this journey with STW.

“Since we opened our doors we have taken pride in being independent but as digital is becoming mainstream, it is important that clients can access a full service offering where digital and traditional channels are managed in a fully coordinated way. This works two ways for us. We will be working closely with the numerous agencies in the STW group to leverage our digital expertise and capacity where it may be needed and our clients will get access to the depth of offerings from STW.”

Bullseye first opened a Bali office in 2006, and built it as an integral part of the Bullseye service delivery model. The facility today has a team of 60, housed in a modern, secure production facility and with an established market position as an employer of choice. A Jakarta office opened last year.

“Bullseye offers us the best of both worlds,” Mr Connaghan said. “First, a leading, highly competitive and fast-growing Australian-based digital marketing leader to add further firepower to the market leading STW stable of digital companies. Second, Bullseye brings a proven, large-scale integrated digital production hub in Indonesia.”

”We have always put our clients and our people first,” said Managing Director Jason Davey, “and STW provides a fantastic opportunity to offer a full service offering to clients and for our people to grow as part of Australia’s leading communications group.”

Bullseye has offices in Sydney, Melbourne, Brisbane, Bali and Jakarta. The Sydney office will relocate to STW’s St Leonard’s campus in January. Bullseye also has distribution centres in New York, London and San Francisco.