EBAY AUSTRALIA AND NEW ZEALAND PTY LTD APPOINTS JJ EASTWOOD AS HEAD OF ADVERTISING
eBay Australia and New Zealand Pty Ltd appoints JJ Eastwood as Head of Advertising
Sydney, Australia – 14 September 2011:
eBay has announced the appointment of JJ Eastwood as Head of Advertising, eBay Australia & New Zealand Pty Ltd.
Reporting into David Odgers, Sales and Marketing Director for the company, Mr Eastwood will be responsible for growing eBay’s position as a leading online publisher. As a publisher, eBay is uniquely able to help advertisers target consumers shopping online with over six million Australians now visiting eBay each month[1].
Mr Eastwood brings nearly 15 years’ experience in sales and marketing, including positions at Fairfax Digital and News Corp. Most recently, Mr Eastwood was the Specialist Sales Director at ninemsn where he successfully developed and led the company’s commercial strategies for advertising products.
eBay has evolved to become a leading shopping destination for Australians. 78% of the items available for sale on eBay.com.au are new with the majority sold at a fixed price rather than auction. It is a fertile environment for advertisers with more than 6 million Australians using the site to research and purchase products. In addition, eBay offers advertisers market-leading options to target the right consumers and minimise campaign wastage.
“I’m excited about the opportunity to work with such an iconic brand at an exciting stage in its evolution. With eBay's vast wealth of consumer data they can offer advertisers unique targeting capabilities, audience insights and the opportunity to communicate with consumers while they are shopping,” said Mr Eastwood.
Mr Odgers said, “JJ has the ideal qualities to help eBay enhance and sell its unique advertising solutions to the growing number of companies looking to reach Australians shopping online. eBay is committed to being the best place to buy and sell online and the publishing business is integral to this vision.”
This comes as eBay launches geoTribes, a demo-targeting system for eBay advertisers.
[1] In July 2011, 6.1m Australians visited eBay, Nielsen NetView data